Amidst a mall renovation/expansion and despite an air conditioning malfunction, Mezlan hosted a custom styling event in its Santa Clara, CA store on August 24th and 25th. Customers came from far and wide, some even flying in for the event, for the chance to meet and be custom fitted by Antonio Sanchez, Mezlan owner, designer and inspiration for the brand.
The result was a tremendous outpouring of support for the product and the store staff. Customers enjoyed the interaction between themselves, Antonio and the store crew, who managed to keep everything in order despite the chaos of customers trying on multiple pairs of shoes while being custom fit by Antonio.
There were, of course, lighthearted moments such as when Antonio explained to a customer’s young sons how he does custom fitting and what all the measurements mean. People had no problem waiting their turn to be fitted, even leaving and coming back hours later when the crush had subsided. Antonio measured many customers, including several women in an atmosphere which can only be described as festive.
Perhaps the most intriguing byplay was the man who brought in three pair of shoes which were twenty or so years old to show Antonio the fit he needed for his wide feet. Antonio was able to satisfy the gentlemen to the tune of five more pair.
It should be noted that one benefit of this event was the realization that many men do require custom fitting, not merely those who have severe issues such as extraordinarily high arches or oddly shaped/sized feet. The result is raising of the importance of custom fitting to a higher level, one which will lead to an expansion of the program beyond in-store events such as this one.
As a follow-up, there are similar appearances scheduled for Antonio in October at the Mezlan flagship Madison Avenue store in New York, Pentagon City (Arlington, VA) and Houston, as well as in November at Chicago and Atlanta.
Here’s one visitor’s review of the event:
It was finally great to put faces to the Name/Brand of such an amazing product.
I am such a raving fan and I am constantly a spokesperson for your Brand whenever anyone stops me in the airport to ask what shoe am I wearing.
Please give Antonio my Kudos, my admiration and my undying gratitude for being the creative force behind the best Bespoke Men’s shoe line ever.
I know that his shoes are made with love, humility, grace and kiss from God!!!!!!!!!!!
I can’t wait for my custom shoe to arrive, I will be walking on clouds forever!!
Please continue to be a force in the Shoe Industry and I will continue to be that RAVING FAN!
PS ….Much love and Adoration to Derik and the Team in the San Jose store..
Please be proud of them….
Gracias de todo corazón por permitirme usar el zapato más asombroso del universo!!!
Dios los bendiga
M.R., Regional Coordinator, Omaha, NE